All guides
Advisory23 June 2026 4 min read

How much is your business worth? An owner’s guide to valuation

Every owner should know their number — not just when selling. How accountants value owner-managed businesses, what drives the multiple up or down, and how to increase your value before a sale.

Most owners only think about valuation when they are about to sell. That is late. Your valuation drives exit planning, shareholder buy-outs, probate and divorce settlements, share schemes and disputes — and knowing it early lets you improve it.

The three main approaches

  • Earnings multiples — maintainable profit × a sector multiple; the most common for profitable trading businesses
  • Discounted cash flow — future cash flows brought back to today’s value; best for predictable, growing businesses
  • Asset-based — net assets adjusted to market value; the floor for asset-heavy or low-profit businesses

What drives the multiple up — or down

  • Recurring, contracted revenue beats one-off sales
  • Owner dependence — if the business needs you daily, it is worth less
  • Customer concentration — a single customer over ~20% of revenue is a discount
  • Clean, credible management accounts — buyers pay for evidence, not optimism

Increase the value before you sell

The highest-return work happens 12–24 months before a sale: strengthening recurring revenue, documenting systems, building a management team, and presenting two to three years of clean accounts. We provide independent valuations and a practical plan for improving the number — fixed fee, plain English, and honest about weaknesses.

Want this handled for you?

Fixed fees, no jargon, replies within 12 hours. Free initial consultation.